The above video is one of the many untold stories that happen in Coffee Dream.
Coffee Dream started out operating as a small kiosk at the 4th level in Ayala Center Cebu. But now it has grown to be one of the country's leading specialty coffee chain with a total of 36 branches not only in Cebu but nationwide thanks to the vision of its President and Founder Glenn Anthony O. Soco. Coffee Dream ventured into franchising in 2001. Currently it has 13 franchised outlets.
Coffee Dream is famous for its regular brews like Cafe Americano, Cappucino, Cafe Latte, Cafe Mocha and Chilled Blends which goes well with its delectable selection of cakes and pastries.Tsokolate, a traditional local recipe using fresh "tableya" is also a favorite. Recently, it has expanded its food selection by offering all day breakfast, sandwiches and pastas in some outlets.
For its 15th year anniversary, Coffee Dream launched the following:
- Pick-a-prize promo – entitles customers to a freebie/privilege for a minimum purchase of 150 pesos. The customer will pick-a-prize and instantly gets a prize.
- Capture your dream – an on-line photo contest where entries will be submitted and posted on-line through Coffee Dream’s Facebook fan page. The most creative photo showcasing Coffee Dream will win cash prizes and gift certificates.
- Coffee Dream extends a 15% discount on a special featured Chilled Blend of the month.
- Free re-fill of freshly brewed coffee from 10:15 a.m. to 1:15 p.m. every 15th of every month.
A “Your Piso, My Dream” campaign will also be launched with the cancer-stricken children as the chosen beneficiaries.
With the continued evolution and pursuit for excellence, Coffee Dream aims to further expand its operations nationwide. By the end of 2011, it has opened and renovated a total of 10 stores. Coffee Dream targets to open a total of 7 new stores next year, 4 of which will be in Metro Manila. It estimates to cost 30 million pesos in additional capital. An upgraded commissary is currently being set-up at the central office and another commissary will be set-up in Metro Manila next year to service its branches in the area. The total capital expenditures for the next 3 years is estimated to be around 100 million pesos.
Glenn Soco’s dreams of purveying only the finest coffee to the local communities, sharing the Coffee Dream experience one homegrown cup at a time has gradually become a reality. And the Dream continues…