Run 2 Plant 4 GREENIN Philippines was such a success that it became a blueprint for the Cebu local government's greening projects as well as the national government. This success was made because of good communication management by RAFI people.
It was no surprise that RAFI won a Quill Award: the Quill Award for communication management: economic, social and environmental development -- a testament that "RAFI has achieved that competitive edge in terms of pushing its program and advocacies forward through communication...", quoting RAFI's Integrated Development Executive Director Rowena Bandola-Alensonurin.
The Run 2 Plant for GREENIN Philippines (Generation, REdemption and Expansion of Natural resources INitiatives in the Philippines) was held last June 25, 2011 and was participated in by a total of 55,372 runners and "feeling" runners who collectively plant close to 240,000 native tree seedlings after a fun run held in various parts of Cebu province. These figures actually exceeded RAFI's expectations.
RAFI's Tree of the Month, a bi-monthly section that comes out in Freeman with the aim of educating the public on the various native tree species and encourage their propagation, is a finalist under the writing category of the communication skills division of the Quill Awards.
RAFI Executive Committee Chair Ma. Cristina Aboitiz, RAFI Chief Operating Officer Dominica Cua, RAFI Deputy Director for Operations Amaya Aboitiz, RAFI's Integrated Development Executive Director Rowena Bandola-Alensonurin and RAFI Communications Officer Haidee Palapar received the two awards during the 10th Philippine Quill Awards held last November 18, 2011 at Crowne Plaza Galleria Manila, Quezon City.
They were joined by Lucky Malicay, news editor of the Freeman.
Students, like RAFI let us educate others about forest conservation, reforestation or planting of native tree seedlings and caring for the environment. Let us support RAFI in this advocacy.