Sunday, July 1, 2012

Unilab Ideas Positive Finalists undergo social marketing bootcamp

Here is an update of the Unilab Ideas Positive this year.

12 finalists have already been chosen with seed money of P100,000 each. In preparation for the implementation of their respective projects, teh finalists underewent a social marketing bootcamp at the Unilab Bayanihan Center in Mandaluyong City recently.

The teams are the following:

  1. Focusing on the problem of malnutrition through fun and innovative ideas are: 
    1. Team Five for Life (Metro Manila), 
    2. Tamang TEAMpla (Metro Manila),
    3. Team Kabataang Katipuneros (Iloilo City) and 
    4. Team Green Label (Davao City)
  2. Focusing on the improvement of hygiene practices of native settlers are:
    1. Team Ba (Baguio City)
    2. Team FNEC (Bicol)
  3. Taking on the challenge of environmental preservation and care:
    1. Team Protogenia (Batangas)
    2. Team W.A.Y.A. (Iloilo City)
  4. Seeking to establish cleanup efforts for their rivers are:
    1. Team Matalaw (Batangas) and 
    2. Team JEYTUDITUSI (Cavite)
  5. Developing water-filtering systems are:
    1. Team Bang (Cebu) and 
    2. Team Transit (Cebu)
Social marketing bootcamp

As part of their learning adventure, the students spent time with the country’s best industry
practitioners: social marketing guru Dr. Ned Roberto, social entrepreneurs Mark Ruiz,
Reese Fernandez-Ruiz, Jayson Lo, Krie Reyes-Lopez and Chit Juan, and creative and
communication strategist Peachy Pacquing. Dr. Ivanhoe Escartin of the DOH National Center
for Health Promotion gave the students an overview of the country’s health and wellness

Meanwhile, social marketing consultants and academicians Harvey Keh, Ma.
Christine Reyes and Dr. Sylvia Claudio, among others, dug into the implementation details
of the students’ projects to ensure smooth rollout. Social advocate Jay Jaboneta and award-
winning director Jim Libiran also inspired the participants with their stories of their own

The teams were also brought to the Gawad Kalinga (GK) Enchanted Farm in Bulacan to witness
social marketing and innovation in action, led by a talk by GK Founder and President Tony

Previous Unilab Positive Ideas winners also shared about their bootcamp and project implementation experience.

Looking forward to implementation

In the next six months, all 12 student teams will be implementing their projects in their
respective communities, mentored by social marketing practitioners from around the country.
From the 12, the five most successful youth teams in project implementation will advance to the
finals for a chance to become the Unilab Ideas Positive 2012 grand winner.

For more information on the event and each team’s progress, visit
Unilab.IdeasPositive and

“Unilab Ideas Positive was developed to create meaningful change towards the nation. We
seriously take our role as a health and wellness company in building the nation, which is the
reason behind the nationwide expansion of the program this year,” - Unilab Ideas Positive program lead Barry Barrientos.

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